INSIGHT
ACCELERATOR
Consumer Research
Team Trainings
for Product, Marketing, Design, and Strategy Teams
Learn to Conduct
Consumer Research
with Confidence
Are you getting the most out of your consumer research?
When you go into field, is your team leveraging market research best practices to maximize learnings, time, and budget?
Consumer research team trainings provide a strong foundational knowledge of best practices through a practical, relevant, and hands-on training.
Plan
Research Efficiently
Learn how best to plan your research
to save time and money
YOU WILL LEARN HOW TO:
Conduct
Research with Confidence
Learn how to effectively engage consumers
in qualitative and quantitative research
to answer your research questions
Communicate
Learnings Effectively
Learn how to create a common understanding
and alignment with stakeholders on key insights
“I learned so much from your approach to consumer research. Your lectures lit up a lightbulb in my head because it just made perfect sense
the way you teach it.”
— University of Oregon SPM Student
Consumer Research Team Training Details
Educate and train non-researchers
to execute foundational consumer research with confidence
Understand the process, from problem identification to delivery of an insight
Properly identify appropriate methodologies and techniques to solve research problems
Elevate qualitative and quantitative skills to perform basic, effective research
Learn how to synthesize observations into insights
Create presentations that develop a common consumer understanding with recommendations for follow up
OBJECTIVE
Product Management
Brand Marketing
Design
Merchandising
General Management
WHO
Customized consumer research workshop comprised of seminars, exercises, and consultation
Theory of Market Research
Practical Content
Applicable Experiences
FORMAT
-
- The role of consumer insights in design thinking
- Common research methodology options
- Observation vs. insight definition and usage
- Error and bias awareness
-
- Project plan development
- Hypothesis generation
- Methodology identification
- Project timelines -
- Foundational consumer research
- Basic external data sources and usage
- Internal data sources and usage -
- Qualitative research overview and benefits
- Commonly-used qualitative methodologies
- Planning and considerations going into field
- Discussion guide development
- Consumer interview formats and selection
- Consumer interview moderation
- Capture and integrate findings
-
- Quantitative research overview and benefits
- Quantitative research use cases
- Survey creation process and considerations
- Question response type selection and development
- Consumer sample selection options
- Data analysis best practices
-
- Process of synthesizing observations into insights
- Insight development and refinement
- Integration of the insight to ideation process
- Best practices in presenting consumer research
TOPICS
Half-Day
Full-Day
2-Day
3-Day
TRAININGS